Great Ad from Burger King

I saw this commercial for the first time over the weekend and all I could think was “Wow, that’s _really_ gutsy”. So would I try the new BK Breakfast Sandwich? Sure I’d give it a try, but just as a Tim’s Bagel B.E.L.T. is good, it feels like your cheating on McDonald’s.

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How do You Know You’ve Made it as a Company?

It’s one thing to own a logo, everyone knows what the Coca-Cola, Disney, and London Underground logos look like. Some companies make slogans famous, sometimes as short as one word like 7-Up and “Un-Cola”. It takes a truly remarkable company to claim ownership to a single letter however, and not just on the stock market.
There are a few examples of this, if you think of anymore please put it up in the comments;
  1. Apple. They have claimed the letter “i” as their own. iMac, iPod, iPhone, etc. This has done wonders for Apple of the last decade as they have continued to reinvent themselves, but its also lead to an onslaught of jokes, i.e. the iTampon.
  2. Google. Any thing “G” is Google, but  - G-maps, G-mail, G-Chat, but it seems to only work for a few things “G-Buzz” doesn’t quite have the same ring to it does it?
  3. McDonalds. Technically its two letters, but its also been the butt end of a few jokes, some of which have turned out to have cultural meaning. McJob
What other brands out there can fully stake a claim to a single letter?

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About Me
Welcome to my Tumblr. I am a fourth year business student at Acadia University in Nova Scotia. I am focusing on marketing but I also have a passion for HR. You can find me on Twitter @WalkerLucas