Lucas Walker

The Audi Green Police was the best Super Bowl ad in my opinion. While The Simpsons and Coca Cola may have been my personal favourite, this one was the most well executed. Now I know that many people would disagree, with the Google’s Parisian Love, begin a trending favourite, I think that Audi hit the mark with their Green Police. Actually they hit two marks, which is why I think it was the best.

Most Ads only target one demographic, for example look at the difference between Dodge and Dove. Dodge directly focused at men, you’re a man you deserve a Dodge. Dove on the other hand, had an ad that was more focused at women, typically wives and girlfriends who are shopping for their men. But I’m not here to talk about Dodge and Dove, so for a more detailed comparison check out the post over at Ross Simmonds’ blog about the two.

The reason that Audi’s execution works so well is because it hits two markets, the very environmentally conscious, and the much less conscious. For the greener of the two this is what they want to see, no more plastic bags, no incandescent light bulbs, turning down the temperature in the hot tub, and finally a greener car. On the flip side, those who aren’t as green appreciate the commercial because they see the green police as that one friend they feel guilty about drinking bottled water around.

While the former group is much more likely to want to purchase the green diesel Audi, the less green folk can’t help but tap their foot to the jingle, and chuckle at hyperbole of dumping a couple of kids bottled water out, and someone who resembles a bail-out CEO getting arrested, and because of this, Audi leaves a good taste in their mouth and pleases two differently minded demographics.